Our answers to your questions about our services.
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An eCommerce growth agency helps online stores boost their sales performance. This involves optimizing website traffic, improving conversion rates, enhancing user experience, and implementing effective digital marketing strategies. At Promoter ER, we leverage a combination of SEO, PPC, social media marketing, and content marketing to help our clients achieve their growth goals.
At Promoter ER, we specialize in growth strategies designed specifically for eCommerce brands. Our services include SEO, long-term digital PR strategies, paid ad campaigns, and expert web development and design.
Growing an eCommerce business is challenging because it requires in-depth knowledge of digital marketing, along with your responsibilities as a product manager, creator, and entrepreneur. Partnering with an eCommerce growth agency can make the process smoother, as they handle the complex aspects of marketing your product, allowing you to focus on what you do best.
The growth phase of an eCommerce business typically lasts 1-5 years.
While every eCommerce business is unique, for sustainable results, we encourage our clients to commit to a long-term partnership, working with us consistently to achieve ongoing success.
Search Engine Optimization (SEO) is the process of optimizing a website to rank on the first page of Google.
In simple terms, page 1 of the SERPs means more visibility, more traffic, and ultimately, more sales.
The price of SEO can vary greatly depending on the quality of service you’re receiving. This is why some “SEO agencies” offer packages starting as low as £250/month. While they may seem appealing, these low-cost services often fail to deliver results, ultimately wasting your money. At Promoter ER, we don’t work with packages because every campaign is unique. What one website needs may be completely different from another. Our pricing starts at £2,000/month + VAT. We build all our campaigns with a focus on delivering a minimum 10x ROI, meaning for every £1 you invest, we aim to return £10 in value to your business.
A keyword refers to the phrases your potential customers are likely to search for on Google. Selecting the right keywords for your website is crucial for driving targeted traffic and converting that traffic into customers. Keywords form the foundation of any successful SEO campaign, and our keyword research process is one of the most advanced and thorough in the industry.
The first step of an SEO campaign is identifying the right keywords to target. Once those keywords are chosen, you need to optimize your website content around them—this is known as on-page SEO.
After completing on-page SEO, we move on to off-page SEO, commonly referred to as Link Building. Link building is the process of acquiring mentions and links to your website from other external websites. This approach offers two key benefits:
Google ranks websites based on the effectiveness of both on-page and off-page SEO.
Link building (or backlinks) is the process of securing targeted media coverage to increase your website’s trust and authority. Think of a backlink as a vote of confidence—if five reputable websites link to yours, you effectively have five votes supporting your site’s credibility.
The more confidence your website has, the higher it can rank. However, when it comes to SEO, quality always outweighs quantity. Five backlinks from low-quality websites, or sites flagged by Google as scams, can harm your site’s performance and reduce traffic.
This is why it’s essential to work with a reputable SEO provider, like Promoter ER, rather than relying on volume-based backlink services that could undo all your hard work.
The time it takes to see results can vary significantly depending on the client and the product. For some, we’ve achieved page 1 rankings in as little as a month, while for others, it may take up to 12 months.
Factors such as the keywords you’re targeting and the amount of SEO work already done on your site play a major role in determining this timeline.
For a more accurate estimate tailored to your specific business, feel free to reach out to us here, and we’ll provide a more detailed, case-specific answer.
Absolutely! Blogging is an excellent way to target non-commercial keywords and drive traffic to your site, which can then be directed to your main products and services.
For example, if we were working with a jewelry business, we might publish blog posts like “How to Clean Your Jewelry” or “How to Choose Between Gold and Silver Jewelry.” This type of content helps us rank for relevant, high-traffic keywords.
The more keywords you rank for, the more traffic and sales your website can generate.
Paid ads are digital advertisements that eCommerce stores can purchase to promote their products across various platforms. At Promoter ER, we use PPC ads on search engines like Google, Yahoo, and Bing, as well as on social media platforms like Instagram and Facebook.
SEO and PPC marketing work hand in hand. If your business is already ranking organically for certain keywords, you can still boost traffic and revenue by incorporating paid ads into your growth strategy.
At Promoter ER, we focus on delivering the best ROI possible, which is why we create tailored eCommerce growth strategies that leverage all the tools available to us.
We manage a range of paid advertising platforms to ensure your business effectively reaches its target audience.
These include Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and more. Our paid ads team is expert in creating and optimizing campaigns across these platforms to maximize your ROI.
At Promoter ER, we measure success through a combination of key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), and, most importantly, overall campaign ROI.
We start with thorough research to understand your target audience’s demographics, interests, and behaviors.
Our expert team then uses this data to create highly targeted and segmented ad campaigns, ensuring your ads reach the right people at the right time. This approach helps boost engagement and conversion rates.
Absolutely! We’re a full-service eCommerce growth agency, meaning we handle all our copywriting and graphic design in-house. From creating compelling copy and eye-catching graphics to designing landing pages, setting up campaigns, and beyond, we manage the entire ad funnel.
Transparency is key for us at Promoter ER. That’s why we provide you with a customized dashboard to monitor your campaign in real time, along with quarterly review meetings, which we prefer to hold in person.
Digital PR is all about managing your brand’s media presence online. It involves expanding your business’s reach by creating and distributing press releases, securing media coverage, and building strong relationships with online publications.
For eCommerce businesses, digital PR by Promoter ER can drive traffic, improve search engine rankings, and strengthen brand credibility.
Our expert copywriting team creates a wide range of content to support digital PR campaigns, including press releases, guest articles, blog posts, infographics, and video content.
Each piece is crafted in-house to align with your target audience and the specific objectives of the campaign, ensuring maximum engagement and media coverage.
Absolutely. All of our eCommerce growth strategies work together to create a cohesive and holistic marketing approach.
Paid ads boost your brand’s visibility, which is further strengthened through your PR campaigns. This drives traffic to your site through backlinks and direct visits, signaling to Google that your business is a trusted authority for your target keywords.
If your site is hosted on a third-party platform, you may want to consider migrating to a platform like Shopify or WooCommerce to build your own online store. Alternatively, if your site is built on a platform like Webflow, you might find it difficult to scale effectively as your business grows.
We offer a comprehensive range of website development services, including custom website design, eCommerce platform integration, responsive web design, and performance optimization.
Our goal is to create a user-friendly, high-performance website that meets your store’s specific needs and helps establish a strong online presence.
Having a website is only part of the equation. The real challenge is ensuring your site performs at its best. This involves improving page speed, optimizing images, cleaning up databases, and making code adjustments.
Our team continuously monitors your website’s performance metrics and makes swift adjustments to ensure fast loading times and an exceptional user experience—both critical for retaining customers and boosting SEO rankings.
With our international team, we provide 24/7 monitoring and emergency support to quickly resolve any issues—whether you’re awake or asleep!
Our team is prepared to handle unexpected downtime, server errors, and other challenges, ensuring that your site remains up and delivers a seamless shopping experience for your customers at all times.
Absolutely. Building an eCommerce site is just the beginning. After that, your site requires regular updates, maintenance, and ongoing check-ins. Our in-house development team takes care of all of this for you, ensuring you have a website that’s low-maintenance and runs smoothly.
Small enough to care, big enough to deliver.